- Design and implement customer journeys using Adobe Journey Optimizer
- Build and manage event driven journeys time based campaigns and real time personalization use cases
- Collaborate with cross functional teams marketing data and engineering to translate business requirements into AJO workflows
- Utilize AEP capabilities such as Real Time Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers
- Work with APIs Decisioning AJOD Module and Event Forwarding for real time data ingestion and outbound integrations
- Design and test email templates push notifications and in app messages within AJO
- Implement offer decisioning and personalized content blocks using AJO Offer Library
- Perform unit testing UAT and AB testing within journeys to ensure optimal performance
- Monitor journey performance trouble shoot issues and optimize for KPIs eg engagement conversion
- Ensure governance and best practices around data privacy consent and compliance GDPR CCPA etc
Technical Skills
- Strong experience with Adobe Journey Optimizer AJO
- Working knowledge of Adobe Experience Platform AEP especially Schemas XDM modeling Segment Builder RealTime Customer Profile RTCP Datasets and data ingestion
- Familiarity with Customer Journey Analytics CJA and Adobe Offer Decisioning is a plus
- Proficient in JavaScript JSON and RESTful API integration
- Good understanding of data sources batch and streaming identity stitching and audience activation
- Experience with Tag Management Tools Adobe Launch or Tealium is a plus
Preferred Qualifications
- Adobe Certified Expert Adobe Journey Optimizer Adobe Experience Platform
- Experience with other Adobe tools like Adobe Campaign Marketo Eloqua Adobe Target or Adobe Analytics is a plus
- Experience in industries such as Retail Telecom BFSI or Healthcare is a plus
- Understanding of privacy regulations GDPR CCPA and consent frameworks
Skills
Mandatory Skills : Adobe AEM